Episode 9 of CEO’s Get Real: Michael Minkasian, True North Testing

Michael Minkasian is an experienced business owner and entrepreneur. He recently created True North Laboratory LLC, which is a full service medical marijuana Testing Laboratory with locations in Michigan and California. True North Laboratory provides comprehensive potency and safety testing services using the most advanced methods and procedures to ensure that the needs of our clients are met.

 

Mr. Minkasian spent 25 years in the advertising industry before entering the Cannabis industry in 2017 through a friend. He took his advertising and marketing experience and analyzed the cannabis industry from being a manufacturer, distributor, lab, retailer, home delivery and cultivator. He decided that owning a Cannabis lab made the most sense, since every product must go through a lab. Additionally, the demand for labs is going to grow exponentially due to the legalization of marijuana across many states. His impressive experience in advertising and marketing combined with his industry knowledge of cannabis make him an inspirational expert and entrepreneur in the cannabis industry.

 

Tune into Episode 9 for further insight:

 

  • How legalization triggered the need for labs
  • How the cannabis lab business works
  • The goals of advertising in 2020
  • His perspective on President Trump & Chaos
  • Insight into Rioters, Looters and BLM

 

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Guest Adam Torres, host & founder of Mission Matters podcast in Los Angeles talks about how to create a podcast and turn it into a thriving business. Mission Matters Media is a media, publishing and podcast marketing agency dedicated to the needs of business owners, entrepreneurs and executives. As a master of microcontent, international speaker and author of multiple books Adam has been producing up to 12 short-form podcasts per day, with over 3000 releases in the past couple years. Host Christopher Marston Esq., CEO of Exemplar Companies guides us through an exploration of meaning, motivation, business mindset, and keys that will help entrepreneurs, startups and small businesses fine tune their 'why' and their personal vision and story. Adam began his career in the finance industry and after 13 years, decided to make a career switch into the media business. Learn about his journey, along with what kept him going along the way in Episode 10 as well as: • Advice for discovering your life calling • Listening to your purpose and path • Inspiration behind his business model & brand • Social Media & Censorship • How tough times in 2020 are opportunities for those struggling The series of “CEOs Get Real” and “Influencers Get Real” provide their viewer’s insight into emerging new businesses, gives a glimpse into the minds of influential entrepreneurs, and gets real with candid conversations about everyday life. Producer: Robert A. Dobbins Producer: Christopher Marston Esq. Associate Producer: Jillian Sommerfeld Associate Producer: Payton Backonen Associate Producer: Jeff Hirka www.exemplarcompanies.com
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