Episode 7 of CEO’s Get Real: Ise Lyfe, CEO of Lyfe Productives

Ise Lyfe, CEO of of Lyfe Productives, is a spoken word and hip-hop artist as well as an entrepreneur, educator, community organizer, and activist in California. Lyfe Productives has been operating for 16 years as a social marketing and education firm focused on product development. Their goal is to engage great products and programs with deserving audiences seeking alternatives to mundane, underdeveloped, or harmful options that currently exist. Ise Lyfe has taken on some big clients, including Comedy Central, the Los Angeles Department of Transportation, Deloitte, the National Fair Housing Online, Prosperity Now, and more.

Tune in to the full episode on our Youtube Channel for insights into:

  • Childhood in Oakland, California
  • The music industry
  • Finding undiscovered markets
  • Authenticity in leadership
  • Ise’s key takeaways from 16 years of being a business owner

 

Sound Bytes:

2:25-3:05- Changing culture in Night Clubs

3:42- 3:58- Malt Liquor marketing- how its a lie

4:24- 4:52- How he got into his career

8:18- 8:30- Authenticity

8:32- 8:58- Values of Ise Life

10:50-11:30- His Views of LA

17:38- 17:54- Advice for Young Entrepreneurs

20:48- 21:15- finding value in undiscovered markets.

21:31- 22:00- Brands he has worked with.

22:04- 23:18- Helping companies discover markets that are diverse.

25:24- 25:58: How people changed the world in 12 years.

32:20- 32:55: Is Race political?

35:50- 36:52- Gray area in politics and business

38:44- 39:35: Authenticity in leadership

51:30- 52:33- Takeaways of 16 years in business

1:02:22- 1:03:10- Normalization of fathers not being there should be stigmatized.

1:06:40-1:07:06: How his childhood influenced him now.

 

 

 

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Episode 8 of CEO’s Get Real: Stu Lerner, CEO of Lerner Project

Episode 8 of CEO’s Get Real: Stu Lerner, CEO of Lerner Project

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Exemplar Entertainment

We are Exemplar. We represent revolutionaries, game changers and impact businesses. We are across Law, Capital, Business and Tax.

Exemplar Entertainment
Guest Michael Malkasian of True North Testing in Los Angeles talks about how to grow a cannabis lab and a different approach he took on how to make cannabis work for him as a business. Host Christopher Marston Esq., CEO of Exemplar Companies guides us through an exploration of cannabis law, business, and misconceptions that will help cannabis entrepreneurs and help startups and small businesses expand their knowledge and expertise. Michael Minkasian is an experienced business owner and entrepreneur. He recently created True North Laboratory LLC, which is a full service medical marijuana Testing Laboratory with locations in Michigan and California. True North Laboratory provides comprehensive potency and safety testing services using the most advanced methods and procedures to ensure that the needs of our clients are met. Mr. Minkasian spent 25 years in the advertising industry before entering the Cannabis industry in 2017 through a friend. He took his advertising and marketing experience and analyzed the cannabis industry from being a manufacturer, distributor, lab, retailer, home delivery and cultivator. He decided that owning a Cannabis lab made the most sense, since every product must go through a lab. Additionally, the demand for labs is going to grow exponentially due to the legalization of marijuana across many states. His impressive experience in advertising and marketing combined with his industry knowledge of cannabis make him an inspirational expert and entrepreneur in the cannabis industry. Tune into Episode 9 for further insight: • How legalization triggered the need for labs • How the cannabis lab business works • The goals of advertising in 2020 • His perspective on President Trump & Chaos • Insight into Rioters, Looters and BLM The series of “CEOs Get Real” and “Influencers Get Real” provide their viewer’s insight into emerging new businesses, gives a glimpse into the minds of influential entrepreneurs, and gets real with candid conversations about everyday life. Producer: Robert A. Dobbins Producer: Christopher Marston Esq. Associate Producer: Jillian Sommerfeld Associate Producer: Payton Backonen Associate Producer: Jeff Hirka www.exemplarcompanies.com
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