Christopher Lai, CEO, from Marquis Beverages joins host Christopher Marston in Episode 5 of CEO’s Gets Real. Marquis Beverages was incorporated 10 years ago with a mission to provide a healthy energy drink option with a responsible amount of caffeine and a great taste. There was a void in the beverages industry of an energy drink that was healthy, with reasonable caffeine, and tasted great which is when they decided to act on the opportunity and create Marquis Beverages. Christopher Lai works with his brother-in-law, who has considerable experience and an impressive background in branding and merchandising.
Overcoming Challenges in Business
“There’s a lot of challenges, and I feel like it evolves every month and every quarter. I can’t even dream what it would be like to not have any challenges. That’s never happened, as easy as its looked, that’s not what happens behind the scenes. There is a lot of consumer education, retail execution, brand awareness & brand recognition, and standing out through all the noise in the market.”
What Keeps Christopher Lai Going During Challenge
“I have ups and downs, several times an hour. There are a lot of operational problems, revenue vs expenses, distribution problems, printing problems, nothing works the way you think it will. When I see consumers buy, drink, enjoy, and talk about my product, that’s enough, and my customers keep me going.”
Exemplar Companies & Marquis Beverages
“We’ve been talking to your team for years now, and I feel like I’m not alone. You’ve seen our growth and development, and it’s not over. The journey is great, I’m learning a lot, and I’m impacting a lot of people, and that’s what keeps me going.” – Christopher Lai
To watch the full episode, visit out YouTube Channel : and Subscribe for weekly updates on CEOs Get Real!
You started your business with your brother in law:
I’ve known my brother in law since I was 14,
When you started the company, it was almost a decade ago.
My brother in law knew a lot about branding and merchandising
12: 50 We saw a void in the beverage industry, we also saw an opportunity
More Get Real Series
Syed Gilani is the CEO and President of Safr, ridesharing startup focused on women empowerment. He is a seasoned business leader with extensive experience in North American, Asian, Middle Eastern and European markets. He has started and led many successful ventures...
Episode 11 of CEO’s Get Real: Ron Hulnick, Founding Director of Spiritual Psychology at the University of Santa Monica
Dr. H. Ron Hulnick is recognized as a pioneer and worldwide leader in the field of Spiritual Psychology. Together with his wife, Dr. Mary R. Hulnick, he serves as the University of Santa Monica’s Founding Faculty and Co-Director, designing the University’s...
Adam Torres is Co-Founder of Mission Matters Media, a media, publishing and podcast marketing agency dedicated to the needs of business owners, entrepreneurs and executives. Adam is an international speaker, author of multiple books and host of the Mission Matters...
Continue more on our YouTube Channel
We are Exemplar. We represent revolutionaries, game changers and impact businesses. We are across Law, Capital, Business and Tax.